Is it for the Divided Love, organised by organisée par Mercredi Production at Rex Club on Sunday 17th April that Dure Vie had the chance to ask several questions to British icon Daniel Avery. Big thanks to them. 

You have a residency at Fabric called « Divided Love » since June 2014. What is the real purpose of these nights ? How do you make each night different from another?

Divided Love is a communal experience between everyone in the room. It’s a night in which to lose yourself and forget about the outside world, even if you don’t know any of the names on the lineup. Every guest has their own authentic voice and unique take on music – it’s what’s makes every edition feel different. It’s still a relatively new night but I’m proud of what we’ve achieved so far.

“Divided Love is a night in which to lose yourself and forget about the outside world”

Fabric is definitely the club where you play the most since your first set there in 2007. We could think it’s easy to play to its residency, but when you think about it, maybe it’s the most difficult due to the need to make something really different each time?

Well, I’m very familiar with the environment and I know what works in each room. Certain tracks like Sensation and Drone Logic were designed specifically to be played in Room 1, for instance. In there the lights and sound wash over you like waves. Saying that, every gig is different and that’s why DJing remains so exciting to me. Every gig is a challenge.

“For me, DJing is about creating an atmosphere in a room, that’s the main goal”

I read that your last date in Bristol was special… Is this due to the influence Bristol is taking into the electronic music scene? Could you explain as a Dj, how do you feel Bristol is different?

I played for the entire night in Bristol which is always an enjoyable experience. For me DJing is about creating an atmosphere in a room, that’s the main goal. If you have that control from when the doors open then it’s going to be a good night… There has always been exciting music coming from Bristol but I’ve never been a part of that scene. It is clear, however, that it’s a city where music is very important to people and that’s inspiring to see.

How did you choose DJ Nobu and Etapp Kyle for the Divided Love @ Rex Club?

Nobu is my favourite techno DJ in the world right now. He has a unique style that draws as much inspiration from noise music as it does straight techno. He’s a true master of his craft. What I love about Etapp is that he’s creating his own voice from within the Berlin scene. He has a desire to stand out from the crowd. The common ground between both acts (and, I believe, everyone who plays at Divided Love) is that they make/play music with a psychedelic pulse. Music for the mind.

Could you give us one track you love from DJ Nobu & Etapp Kyle productions?

Etapp is constantly making great records that will stand the test of time. A track like Astra is already a modern classic.

I was proud to have Nobu remix Rote 1, a collaboration of mine with [London producer] Volte-Face. He did a great job.

“Anyone can make music as long as they have the desire in their heart”

We know that you grew up in Bournemouth surrounded by rock stars… Jean Michel Jarre said in an interview : « In Electronic music, there are 2 origins, the Schaeffer’s influence and the punk’s influence ». What do you think about this? How do you interpret it?

I think both influences are equally as important to me. The best electronic music is based in experimentation and it should never feel safe. I also love the punk ideology that anyone can make music as long as they have the desire in their heart. The combination of the two is when exciting ideas can occur.

We heard about your studio space in a shipping container beside the Thames. How do you explain this choice to produce music there? Is the place where you’re producing influence a lot your productions?

It’s a very calm and quiet place which is difficult to find in London. The environment definitely has an effect on my sound, even if it’s unconscious. It’s also inspiring to be surrounded by creative people in a place like that.

“I believe that underground electronic music is in a healthy state at the moment because so many styles and backgrounds are being brought together.”

For you, is there any differences between the English electronic scene and the French one ? Do you think the electronic music tend to become « standardize » or maybe the strong growth of electronic music tend to create diversity?

I believe that underground electronic music is in a healthy state at the moment because so many styles and backgrounds are being brought together. Artists are constantly moving betweens cities and scenes, picking up influences along the way. It means that there may no longer be such a thing as an ‘English scene’ or a ‘French scene’ but rather a new rise of individualism which is an exciting prospect.

Daniel Avery : SiteFacebook / Soundcloud / RA