“Secretsundaze”, London’s infamous Sunday daytime party has firmly established itself as one of Europe’s most distinct voices in underground electronic music. Represented by residents Giles Smith and James Priestley, it has managed to stay both relevant and popular since it’s inception in 2002 largely down to it’s strong musical backbone and the vision of the co-founders, whom has toured extensively, often inviting some favourite guest artists along the way.

Over the last decade it has been a regular feature at some of the world’s most important and influential clubs such as Robert Johnson, Output, Space, Panorama Bar, The Rex, Trouw and Studio 80 to name a few. The grass roots of the organisation are still very much in London where it continues to throw some of the most colourful, fun and musically on-point parties the capital plays host to. 

Can you explain us the name « Secretsundaze » ? And could you tell us what did the very first Secretsundaze party look like ?

Well, there were actually 4 founding members of Secretsundaze – although now just 2 remaining. In terms of the Secret part – we wanted to do something originally for our friends and quite low key with little promotion. The loft room at 93 Feet East where we started the party felt quite hidden away. The Sundaze part speaks for itself. Many of our parties were on Sunday. 

What was your idea/concept behind the very first secretsundaze parties ? How did you manage to find your audience at that time ? 

We didn’t overthink the concept. It was a party for our friends and like minded people to listen to the music we loved in a beautiful room with a nice aesthetic. The audience was made up of friends, family and we promoted hand to hand with flyers in person to people that we thought would ‘add’ something to the party. We used to focus on different areas to bring a different flavours to the party. So for example sometimes in the summer to make sure we had a sexually mixed crowd we’d go to Soho and to Soho square to invite gays.

Sunday is clearly the beginning of the new week-end, right ? What is your vision about this ? 

Ah this has changed a lot. We along with other parties like Lazy Dog and Full Circle before us pioneered the Sunday scene in London which during the early noughties became quite huge. Sunday brings a different kind of party person out. More interesting than the average ‘Saturday night’ person. The sunday scene in London is not what it was 10 years ago though. We still do parties on Sunday but only a few. 

What is your typical Sunday brunch? 

Shakshuka is doing it for us at the moment. Been cooking that up the last few Sunday’s.

How did you both discover electronic music for the first time ? 

It was a combination of hearing it in the radio, mixtapes at school passed down by older friends and even some commercial dance compilations. Radio was a big thing back then and pirate radio but also Radio 1 and Pete Tong’s Essential Mix introduced us to a lot of dance music.

Your first parties started in 2002. Do you estimate that the way people party has evolved since then ? Did the « clubbing » philosophy remain the same ? Are you obliged to adapt yourselves to this evolution ? 

Of course so many things have changed from the how far in advance we book guest DJs to how we promote the events to the amount of competition that we have now. The most important thing though and the reason we are still here now doing it, is the passion, integrity and consistency we have. We have stayed true to our music vision. Trends come and go but if you have a solid musical back bone it will hold you in good stead.

When did you decide to launch your label ? What is exactly its artistic guideline ?

The label has been going since 2007 but in the early days it was mainly a vehicle for our compilation mixes we used to put out. We have been releasing 12’s since about 2011. We have never tried to be too clever about the music we put out – it’s unpretentious club music with soul that we hope won’t age in time. Its very important for us to get across that timeless element, that’s very much something we strive for with the label. We have also aimed to represent our DJing style with what we release although moving forward we are looking to potentially put out some less club focussed material.

Last one released in 2017, “Instinctive Rhythms” by Fred P 

One last question, our motto is «life is hard, we make it sweet ». What exactly makes life sweeter for you? 

The simple things really – friends, family, travelling and music!

Secretsundaze : Official websiteFacebook / Soundcloud / Discogs / RA